Pure Carbon is a developing man-made diamond business based in Melbourne, Australia. The founder, Ryan Kelly, commissioned me to design a logo for the business that represents a fresh approach to marketing one of the worlds most precious stones. In choosing the design I chose a simple colour palate of White on Black, and shaped the company initials to form a diamond. I accompanied the design with a decorative, flowing style of font to give a classy, high-end feel to the product